New episode with Logan Milano, founder of Amryth, a canned drink made with mad honey from the Himalayas. He launched in March, crossed about $300K in three months, has sold over 40,000 cans and won ASU’s $100K pitch competition. He went from finance intern to alcohol alternatives, raised his price to $40 and sold more, and when a supplier got caught faking it with THC he took a 5 a.m. call and flew to Nepal to meet the honey hunters himself (giant bees, food poisoning included). He started with under $5K and credit card float.
We talk about why every can is lab-tested, hiring slowly and working with a co-packer, going from 100 views to viral videos that actually sell, paid ads and subscriptions at a 0.5 ROAS, net 30, MOQs and forecasting inventory, why Amryth is skipping retail for now, building a 150-creator TikTok Shop tribe, the road to $1M and winning back customers, and why copycats don’t make it zero-sum.
Watch on YouTube:
. More from me at benji.app.
Check out Amryth at drinkamryth.com.
Timestamps
(00:00) – Introduction
(00:28) – What Is Mad Honey?
(01:20) – From Finance Intern to Alcohol Alternatives
(04:52) – From Nectar to Amryth: Building a Premium Brand
(05:44) – Raising the Price to $40 and Selling More
(08:52) – Pitch Competitions and a Supplier Faking It With THC
(10:05) – Going to the Source: A 5 A.M. Call and a Flight to Nepal
(12:46) – Honey Hunters, Giant Bees and Food Poisoning
(17:08) – Why Every Can Is Lab-Tested
(18:13) – Hiring Slowly and Working With a Co-Packer
(21:31) – From 100 Views to Viral Videos That Sell
(23:42) – Paid Ads, Subscriptions and Scaling at 0.5 ROAS
(27:07) – Net 30, MOQs and Forecasting Inventory
(29:13) – Smaller Cans and the Reverse Tolerance
(31:08) – Why Amryth Is Skipping Retail (For Now)
(36:24) – Cutting the BS: His Day and His Lean Team
(40:38) – Starting With Under $5K and Credit Card Float
(44:46) – Building a 150-Creator TikTok Shop Tribe
(48:53) – The Road to $1M and Winning Back Customers
(53:50) – Copycats, Competitors and Why It’s Not Zero-Sum
